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Lender, Lender Wherefore Art Thou?

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  By Nicholas B. Jalowski, CTP,
CMC Managing Director, Cambridge Financial Services
   
  How to finance a business sometimes seems to be everybody's business. It is common for turnaround consultants, accountants, attorneys and other professionals to be asked to make referrals to potential lenders. Perhaps the crux of the turnaround strategy involves refinancing with a new lender, or the big consulting project rest on whether the client can obtain financing. Or, maybe your business requires a lender. How do you successfully navigate the maze to an appropriate lender? If the business is not a Fortune 1000 Company, you may have had reason to ask this question in your search for financing. A short "road map" follows for those interested in finance to assist in matching a prospective borrower's need with a suitable lender.
   
  Seeking Out a Lender
  It's not that lenders purposely try to hide from you. On the contrary, they would love to find their target prospects. The problem is that the lenders who cater to a particular credit profile may not know the specific business exists, and therefore, may have to be sought out. However, armed with a general understanding of how the lending industry is segmented and how the credit may be perceived, you will be more efficient in your efforts to solicit an appropriate lender. To understand the lending industry, realize that all lenders are not created equal.

Although it is intuitive that all lenders charge a fee for the use of money, the actual ways that a particular lender goes about it's business of making loans are more complex. To start, one must understand that the types of organizations and specialties call for diversity among lenders and the needs they fulfill.

   
  Lender Classifications
  At the top of most lists of business lenders are commercial banks. There are approximately 9,300 FDIC insured commercial banks operating in the United States at present.

Some are huge, global institutions. But most--more than 88 percent--are smaller, community-based companies with assets of less than $300 million. They are by far the largest source of credit for small businesses. About 37 percent of all small business firms obtained some sort of financing from a bank in 1997. Banks offer various types of financing. Some examples of the types of loans banks offer include: lines of credit, revolving loans, ferm loans, mortgage loans, letters of credit, construction loans, letters of credit, construction loans, lease financing and agricultural loans.

There Are also savings institutions. As of June 1997, there were 1,852 FDIC insured saving institutions in the US. Traditionally, they offer real estate oriented loans, but in their latest incarnation, they offer much of what the commercial banks offer. Keep in mind, however, that banks and thrifts are regulated. They are entrusted with depositor funds. As such, they are extremely conservative when it comes to lending and usually do not finance businesses where the historical cash flow cannot amortize the loan.

There is also the commercial finance industry. At the end of 1996, the commercial finance industry had outstanding loans totaling $169.5 billion. A promotional brochure of the Commercial Finance Association, a trade group of asset-based financial organizations, lists the following types of financing that the members offer: secured lending, non-recourse factoring, full-recourse factoring, discount factoring, maturity factoring, non-notification factoring, notification factoring, spot factoring, floor plan financing, leasing, purchase order financing and real estate financing.

Let's not forget mortgage bankers and mortgage brokers that offer commercial real estate loans. And of course, we would be remiss not to add the federal and state government and quasi-government lending programs such as the SBA 7(a) Guaranteed Loan program, SBIC Financing and state sponsored economic development loan programs. Finally there are the multitude of private lenders made up of individuals and groups.

Not too long a list?: Consider that these are only the general classifications. A lender within a category may have other parameters such as minimum loan size, location of business, credit profile or preferred collateral. Suddenly, the permutation gets larger. But wait--that is just the supply side of financing. What about all the borrowers?

A profitable earning history, but not enough to meet that aforementioned guideline, may mean that the business will rely on improved earnings performance in the future or the turnover of assets to amortize the debt. This indicates an average quality credit and may rely more on asset based financing. An unprofitable history with turnaround prospects leans to the poorer credit quality. Naturally, there are numerous other factors that are taken into account when assessing creditability (balance sheet equity, collateral, character, industry trends) and this short outline does not attempt to be all-inclusive. There are always exceptions. The bottom line is that you must be realistic in evaluating the profile. Where does the business fall on the scale? If it is not a credit gem, don't worry. There are different lenders that make a market in high quality, average quality and yes, even low quality borrowers.

 
  Borrower Location
  This one may be obvious. A community-based bank in California is not going to consider a loan to a business in New Jersey. If possible, you want to narrow the field to lenders that market in your area.

Based on your credit profile, you can match up general lending categories to pursue financing. Figure 1 is a graph depicting the lender types within the loan size and quality profile (zero being the poorest quality; ten the highest) for most working capital lending. It is provided as a guide, but understand that lenders are not easily pigeonholed into one area. There are crossover lenders and departments of large organization that act as independent smaller institutions.

   
  Lending Institution Resources
  Once you understand your general credit profile, you can seek out potential lenders to discuss your needs. To start, there are various resources available to obtain lists of lending institutions. Thomson Financial Publishing (4709 West Golf Road, Skokie, IL 60076; (800) 321-3373) offers a directory of financial institutions by city and state. The directory lists banks, holding companies, saving and loan associations and credit unions. It also supplies the names and addresses of who to contact. The Internet is also a great source of information on specific lenders. The Commercial Finance Association"s web sit (www.cfa.com) has a search engine that can match your lending requirements with a company that is in that market. You can also access information on the Small Business Administration and its lending programs at www.sbaonline.gov.

Once you have some ideas on who to talk to start talking. Your initial solicitations may not be the right ones, but by asking questions you can find the institutions that are in market for your loan. Better yet, find an intermediary that can be your advocate.

It is hard for an owner or controller of a smaller business to keep abreast of the ever-changing financing markets. However, there are firms that provide this service and will act as a project financial officer for your firm when seeking financing. They will assist in establishing your credit profile, prepare a professional credit proposal package to market, identify the appropriate lenders to solicit and assist in negotiating the deal on your behalf. These intermediaries can be found through organizations such as TMA (www.turnaround.org) or the Institute of Management Consultants (www.imcusa. org). Both of these groups provide directories listing members and their specialties.

The marketing of a business loan can be compared to the marketing of the business products or services. You have to understand what you are selling, who is your target customer and market it appropriately. The search for a lender will then be more efficient, effective and expeditious. In addition, by soliciting several lenders that "want" to finance your business, you will benefit by knowing you negotiated the best deal given the lender market.

 
   
1. From the Federal Deposit Insurance Corporation Statistical Reports. As of June 30, 1984-1997
   
2. From the Federal Deposit Insurance Corporation Statistical Reports. Deposits of all FDIC-Insured Institutions as of June 30, 1997
   
3. From the SBA Office of Advocacy, Small Business Answer Card 1997.
   
4. From the Federal Deposit Insurance Corporation Statistical Reports. As of June 30, 1984-1997
   
5. From the Commercial Finance Association's 1996 Annual Marketing Survey. Lenders Classifications At the top of most lists of business lenders are commercial banks
 
  Types of Borrowers
  According to the Small Business Administration's Office of Advocacy, there were approximately 23.3 million businesses in the United States in 1996. (3) Most of these can be categorized as small businesses of fewer than 400 employees. The largest businesses are targeted prospects of national lenders that realize the economics of scales of doing business with these firms. But what about the other millions of businesses? If you consider the number of potential lenders and their specialties, compared to the number of potential borrowers, it is clear why a potential borrower may sometimes have to search out an appropriate lender for its financing needs. While some businesses may be fortunate to have the resources to stay on top of the finance field and take advantage of credit opportunities, many are caught in a financing field and take advantage of credit opportunities, many are caught in a financing maze and are forced to find their way through it when the need for a loan arises.
   
  The Search for Financing
  So how can a company be more efficient, effective and expeditious when the search for financing begins? First, establish the business credit profile before seeking a lender. By understanding how a lender looks at the business, you will narrow the playing field to potential lenders that are truly interested. Otherwise, you may spend substantial time with the business development representative of lenders that try to bring you in the door of their institution as a prospect, only to find out after countless hours of meetings, correspondence and discussions that you do not fit their lending parameters. Not withstanding the ubiquitous three to five "Cs" of effective lending that a prospective loan officer is taught, a borrower should be aware that there are four general categories that establish a business' initial credit profile. Loan size, loan type, borrower quality and borrower location.
   
  Loan Size
  How much is the business looking to borrow? Due to the previously discussed economics of scale, some lenders just don't get involved in smaller loans. Our firm's experience indicates that the larger bank and non-bank institutions may sometimes advertise that they are in the smaller loan market, but do not really pursue it aggressively. Don't fret though-- there are other institutions that target that market. We use break points of less than $500 thousand, $500 thousand to $2 million, $2 million to $5 million and over$5 million when establishing a profile. Larger institutions tend to favor larger loans, but some firms seek a midway niche due to higher returns and less competition.
   
  Loan Type
  This refers to the use of the loan proceeds. Is the business buying a building? A piece of equipment? Perhaps seeking to acquire another business? Lenders prefer certain types of loans and are more competitive with terms and conditions if your loan is a target profile. There are separate lenders, or departments of larger lenders, that finance different types of needs. Make sure that you match the loan type to the lender type. If the business has multiple needs, such as a working capital loan, real estate mortgage and an equipment lease, inquire in your initial discussions with the lender as to whether they are in the market to make loans that represent the majority of the request. If not, move on.
   
  Borrower Quality
  The financial health of the business is directly connected to the lender's perception of quality. Is the business very profitable with a strong balance sheet? or, posting losses and on the brink of bankruptcy? Are there enough assets to support the repayment in the event of liquidation? Do not assume the lender will assess the business of the basis of projected performance. Historical results are more indicative to most lenders.

There are some general rules of thumb to categorize a borrower's financial health. If the request is for a working capital or capital expenditure need, and the historical business earnings before interest, taxes, depreciation and amortization can amortize the loan request within about five years, it can be considered a higher quality credit and probably bankable.

 
 
     
  Nicholas Jalowski, CTP, CMC is the Managing Director of Cambridge Financial Services, a consulting firm specializing in the financial matters of commercial enterprises. He can be reached at (732) 855-7811 or by email at nbj@cambridgefinancialcorp.com  
     
   
ARTICLE: "Lender, Lender Wherefore Art Thou?" as published in "The Journal of Corporate
Renewal," Vol. 12/No 9, September 1999.
   

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