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Cambridge
Financial Services
Raritan Plaza III
101 Fieldcrest Ave., Ste. 401A
Edison, NJ 08837
Telephone: (732) 512-9200
Fax: (732) 512-9300 info@cambridgefinancialcorp.com |
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| www.cambridgefinancialcorp.com |
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Lender,
Lender Wherefore Art Thou? |
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By Nicholas B. Jalowski, CTP,
CMC Managing Director,
Cambridge Financial Services |
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How to finance
a business sometimes seems to be everybody's
business. It is common for turnaround consultants,
accountants, attorneys and other professionals
to be asked to make referrals to potential
lenders. Perhaps the crux of the turnaround
strategy involves refinancing with a new lender,
or the big consulting project rest on whether
the client can obtain financing. Or, maybe
your business requires a lender. How do you
successfully navigate the maze to an appropriate
lender? If the business is not a Fortune 1000
Company, you may have had reason to ask this
question in your search for financing. A short
"road map" follows for those interested
in finance to assist in matching a prospective
borrower's need with a suitable lender. |
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Seeking
Out a Lender |
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It's
not that lenders purposely try to hide from
you. On the contrary, they would love to find
their target prospects. The problem is that
the lenders who cater to a particular credit
profile may not know the specific business
exists, and therefore, may have to be sought
out. However, armed with a general understanding
of how the lending industry is segmented and
how the credit may be perceived, you will
be more efficient in your efforts to solicit
an appropriate lender. To understand the lending
industry, realize that all lenders are not
created equal. Although
it is intuitive that all lenders charge
a fee for the use of money, the actual ways
that a particular lender goes about it's
business of making loans are more complex.
To start, one must understand that the types
of organizations and specialties call for
diversity among lenders and the needs they
fulfill. |
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Lender
Classifications |
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At the top
of most lists of business lenders are commercial
banks. There are approximately
9,300 FDIC insured commercial banks operating
in the United States at present. Some
are huge, global institutions. But most--more
than 88 percent--are smaller, community-based
companies with assets of less than $300
million. They are by far the largest source
of credit for small businesses. About 37
percent of all small business firms obtained
some sort of financing from a bank in 1997.
Banks offer various types of financing.
Some examples of the types of loans banks
offer include: lines of credit, revolving
loans, ferm loans, mortgage loans, letters
of credit, construction loans, letters of
credit, construction loans, lease financing
and agricultural loans.
There Are also savings
institutions. As of June 1997, there were
1,852 FDIC insured saving institutions in
the US. Traditionally, they offer real estate
oriented loans, but in their latest incarnation,
they offer much of what the commercial banks
offer. Keep in mind, however, that banks
and thrifts are regulated. They are entrusted
with depositor funds. As such, they are
extremely conservative when it comes to
lending and usually do not finance businesses
where the historical cash flow cannot amortize
the loan.
There is also the commercial
finance industry. At the end of 1996, the
commercial finance industry had outstanding
loans totaling $169.5 billion. A promotional
brochure of the Commercial Finance Association,
a trade group of asset-based financial organizations,
lists the following types of financing that
the members offer: secured lending, non-recourse
factoring, full-recourse factoring, discount
factoring, maturity factoring, non-notification
factoring, notification factoring, spot
factoring, floor plan financing, leasing,
purchase order financing and real estate
financing.
Let's not forget mortgage
bankers and mortgage brokers that offer
commercial real estate loans. And of course,
we would be remiss not to add the federal
and state government and quasi-government
lending programs such as the SBA 7(a) Guaranteed
Loan program, SBIC Financing and state sponsored
economic development loan programs. Finally
there are the multitude of private lenders
made up of individuals and groups.
Not too long a list?:
Consider that these are only the general
classifications. A lender within a category
may have other parameters such as minimum
loan size, location of business, credit
profile or preferred collateral. Suddenly,
the permutation gets larger. But wait--that
is just the supply side of financing. What
about all the borrowers?
A profitable
earning history, but not enough to meet
that aforementioned guideline, may mean
that the business will rely on improved
earnings performance in the future or the
turnover of assets to amortize the debt.
This indicates an average quality credit
and may rely more on asset based financing.
An unprofitable history with turnaround
prospects leans to the poorer credit quality.
Naturally, there are numerous other factors
that are taken into account when assessing
creditability (balance sheet equity, collateral,
character, industry trends) and this short
outline does not attempt to be all-inclusive.
There are always exceptions. The bottom
line is that you must be realistic in evaluating
the profile. Where does the business fall
on the scale? If it is not a credit gem,
don't worry. There are different lenders
that make a market in high quality, average
quality and yes, even low quality borrowers.
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Borrower
Location |
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This
one may be obvious. A community-based bank
in California is not going to consider a loan
to a business in New Jersey. If possible,
you want to narrow the field to lenders that
market in your area. Based
on your credit profile, you can match up
general lending categories to pursue financing.
Figure 1 is a graph depicting the lender
types within the loan size and quality profile
(zero being the poorest quality; ten the
highest) for most working capital lending.
It is provided as a guide, but understand
that lenders are not easily pigeonholed
into one area. There are crossover lenders
and departments of large organization that
act as independent smaller institutions.
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Lending
Institution Resources |
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Once
you understand your general credit profile,
you can seek out potential lenders to discuss
your needs. To start, there are various resources
available to obtain lists of lending institutions.
Thomson Financial Publishing (4709 West Golf
Road, Skokie, IL 60076; (800) 321-3373) offers
a directory of financial institutions by city
and state. The directory lists banks, holding
companies, saving and loan associations and
credit unions. It also supplies the names
and addresses of who to contact. The Internet
is also a great source of information on specific
lenders. The Commercial Finance Association"s
web sit (www.cfa.com) has a search engine
that can match your lending requirements with
a company that is in that market. You can
also access information on the Small Business
Administration and its lending programs at
www.sbaonline.gov. Once
you have some ideas on who to talk to start
talking. Your initial solicitations may
not be the right ones, but by asking questions
you can find the institutions that are in
market for your loan. Better yet, find an
intermediary that can be your advocate.
It is hard for an owner
or controller of a smaller business to keep
abreast of the ever-changing financing markets.
However, there are firms that provide this
service and will act as a project financial
officer for your firm when seeking financing.
They will assist in establishing your credit
profile, prepare a professional credit proposal
package to market, identify the appropriate
lenders to solicit and assist in negotiating
the deal on your behalf. These intermediaries
can be found through organizations such
as TMA (www.turnaround.org) or the Institute
of Management Consultants (www.imcusa. org).
Both of these groups provide directories
listing members and their specialties.
The marketing of a
business loan can be compared to the marketing
of the business products or services. You
have to understand what you are selling,
who is your target customer and market it
appropriately. The search for a lender will
then be more efficient, effective and expeditious.
In addition, by soliciting several lenders
that "want" to finance your business,
you will benefit by knowing you negotiated
the best deal given the lender market. |
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| 1. |
From the Federal
Deposit Insurance Corporation Statistical
Reports. As of June 30, 1984-1997 |
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| 2. |
From the Federal
Deposit Insurance Corporation Statistical
Reports. Deposits of all FDIC-Insured
Institutions as of June 30, 1997 |
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| 3. |
From the SBA
Office of Advocacy, Small Business Answer
Card 1997. |
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| 4. |
From the Federal
Deposit Insurance Corporation Statistical
Reports. As of June 30, 1984-1997 |
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| 5. |
From the Commercial
Finance Association's 1996 Annual Marketing
Survey. Lenders Classifications At the
top of most lists of business lenders
are commercial banks |
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Types
of Borrowers |
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According
to the Small Business Administration's Office
of Advocacy, there were approximately 23.3
million businesses in the United States in
1996. (3) Most of these can be categorized
as small businesses of fewer than 400 employees.
The largest businesses are targeted prospects
of national lenders that realize the economics
of scales of doing business with these firms.
But what about the other millions of businesses?
If you consider the number of potential lenders
and their specialties, compared to the number
of potential borrowers, it is clear why a
potential borrower may sometimes have to search
out an appropriate lender for its financing
needs. While some businesses may be fortunate
to have the resources to stay on top of the
finance field and take advantage of credit
opportunities, many are caught in a financing
field and take advantage of credit opportunities,
many are caught in a financing maze and are
forced to find their way through it when the
need for a loan arises. |
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The
Search for Financing |
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So
how can a company be more efficient, effective
and expeditious when the search for financing
begins? First, establish the business credit
profile before seeking a lender. By understanding
how a lender looks at the business, you will
narrow the playing field to potential lenders
that are truly interested. Otherwise, you
may spend substantial time with the business
development representative of lenders that
try to bring you in the door of their institution
as a prospect, only to find out after countless
hours of meetings, correspondence and discussions
that you do not fit their lending parameters.
Not withstanding the ubiquitous three to five
"Cs" of effective lending that a
prospective loan officer is taught, a borrower
should be aware that there are four general
categories that establish a business' initial
credit profile. Loan size, loan type, borrower
quality and borrower location. |
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Loan
Size |
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How
much is the business looking to borrow? Due
to the previously discussed economics of scale,
some lenders just don't get involved in smaller
loans. Our firm's experience indicates that
the larger bank and non-bank institutions
may sometimes advertise that they are in the
smaller loan market, but do not really pursue
it aggressively. Don't fret though-- there
are other institutions that target that market.
We use break points of less than $500 thousand,
$500 thousand to $2 million, $2 million to
$5 million and over$5 million when establishing
a profile. Larger institutions tend to favor
larger loans, but some firms seek a midway
niche due to higher returns and less competition.
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Loan
Type |
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This
refers to the use of the loan proceeds. Is
the business buying a building? A piece of
equipment? Perhaps seeking to acquire another
business? Lenders prefer certain types of
loans and are more competitive with terms
and conditions if your loan is a target profile.
There are separate lenders, or departments
of larger lenders, that finance different
types of needs. Make sure that you match the
loan type to the lender type. If the business
has multiple needs, such as a working capital
loan, real estate mortgage and an equipment
lease, inquire in your initial discussions
with the lender as to whether they are in
the market to make loans that represent the
majority of the request. If not, move on.
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Borrower
Quality |
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The
financial health of the business is directly
connected to the lender's perception of quality.
Is the business very profitable with a strong
balance sheet? or, posting losses and on the
brink of bankruptcy? Are there enough assets
to support the repayment in the event of liquidation?
Do not assume the lender will assess the business
of the basis of projected performance. Historical
results are more indicative to most lenders.
There are some
general rules of thumb to categorize a borrower's
financial health. If the request is for
a working capital or capital expenditure
need, and the historical business earnings
before interest, taxes, depreciation and
amortization can amortize the loan request
within about five years, it can be considered
a higher quality credit and probably bankable. |
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Nicholas Jalowski,
CTP, CMC is the Managing Director of
Cambridge Financial Services, a consulting
firm specializing in the financial matters
of commercial enterprises. He can be
reached at (732) 855-7811 or by email
at nbj@cambridgefinancialcorp.com |
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ARTICLE:
"Lender, Lender Wherefore Art Thou?"
as published in "The Journal of Corporate
Renewal," Vol. 12/No 9, September 1999. |
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CAMBRIDGE FINANCIAL SERVICES
Cambridge Financial Services All rights reserved. Copyright
2011©
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